Engage With 20,000+ Ready-to-Buy Visitors From All Walks of Life
2 - 4 OCT 2026
CANTERBURY ATRICULTURAL PARK, CHRISTCHURCH
New Zealand’s largest all-in-one outdoor lifestyle expo returns 2–4 October 2026 at Canterbury Agricultural Park.
Connect with families, homeowners, travelers, adventurers, and consumers with genuine purchasing intent—right at the moment when they’re actively exploring their next adventure & investment.
PARTNER WITH NZ’S LARGEST OUTDOOR EXPO
Outdoor Expo is New Zealand’s largest and most diverse outdoor lifestyle event with more than 200 exhibitors across automotive, caravans, motorsports, cycling, boating, outdoor living, apparel, tourism, and artisanal goods.
We offer the perfect platform for brands wanting to stand out, scale up, and engage with a diverse national audience.
01
Unmatched National Visibility
As New Zealand’s largest outdoor lifestyle expo, brands receive premium exposure across digital, social, radio, outdoor, PR, and on-site channels—before, during, and after the event. Your brand sits at the centre of a nationally recognised event with significant cultural and commercial relevance.
02
Category Exclusivity That Elevates Your Brand
Zone Sponsors enjoy exclusive naming rights, placing your brand as the official partner of a major category such as caravans, 4×4, boating, cycling, apparel, or outdoor living. Exclusivity positions your brand as the authority and leader in its sector.
03
A Brand-Positive Environment That Enhances Perception
Outdoor Expo offers a premium, vibrant, high-energy environment. Sponsors are seen as forward-thinking, community-focused, lifestyle-aligned brands supporting a major national event—creating positive association, differentiation, and stronger brand affinity.
04
Deep Audience Engagement With Highly Receptive Consumers
Visitors actively connect with sponsor brands through demos, signage, zone activations, social content, competitions, and curated experiences. It’s not just visibility—it’s real interaction that builds trust and long-term brand recall.
05
Powerful Multi-Channel Marketing Backing Every Sponsor
Sponsors are featured across our extensive marketing ecosystem:
radio campaigns, billboards, digital ads, emails, social media, influencer content, and printed materials.
REACH A HIGH-VALUE LIFESTYLE AUDIENCE
Our visitors represent a broad cross-section of New Zealanders—those who actively invest in their homes, vehicles, lifestyle, hobbies, travel, and outdoor gear.
The Active Family Household
Age: 35–45
Looking for safe vehicles, caravans, travel ideas, outdoor living products, bikes, e-bikes, and practical lifestyle upgrades.
The Young Professional Explorer
Age: 25–35
Enjoys short getaways, emerging gear, mobility solutions, gadgets, cycling, and entry-level adventure products.
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The Comfort-Focused Mature Traveller
Age: 55–70
High disposable income, prioritises comfort-first travel, motorhomes, caravans, boating, premium outdoor living products.
The Practical, Value-Driven Homeowner
Age: 40–65
Owns a home or lifestyle property; invests in vehicles, tools, outdoor living systems, garden & homestead upgrades.
AMPLIFY YOUR BRAND VISIBILITY
Our proven marketing engine ensures massive visibility for our sponsors Sponsors benefit from powerful, multi-channel exposure before, during, and after the event.
Digital Performance
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587,745 reach
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3,125,738 impressions
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Top engagement ages: 35–44 & 45–65+
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16,421 unique website visitors (Mar–Oct)
Social
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7,524 event responses
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16,100 link clicks
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Exceptional CTR & conversion benchmarks
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74.3% open rate (industry-leading)
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Over 10,000 newsletter subscribers
Radio & Outdoor
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988 radio ads across 13 major stations
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Digital billboards: 26 panels, 705,000+ plays
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125+ corflute signs across Christchurch
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SPONSORSHIP TIERS
1
PLATINUM SPONSOR
Expo Naming Rights Partner
The highest level of visibility across all event channels.
Includes:
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Event-wide naming rights
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Radio campaign naming integration
(“Outdoor Expo, brought to you by [Sponsor]”) -
National PR inclusion
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Premium main gate signage
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Homepage hero logo for 12 months
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20×30 trade space
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10 sponsor function tickets
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Priority placement in all printed & digital materials
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Dedicated social media features
2
GOLD SPONSOR
Exclusive Zone Sponsor
Become the official brand partner for a high-traffic zone—caravans, cycling, 4×4, outdoor living, boating, and more.
Includes:
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Exclusive naming rights to one zone
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Branded zone archway & interior signage
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Full-page ad in Visitor Program
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20×20 trade space
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Homepage logo (10 months)
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Dedicated zone social promotion
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Logo across zone-related marketing
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5 function tickets + 2 VIP parking passes
3
SILVER SPONSOR
Featured Brand Partner
A strong entry-level package for brands looking to gain visibility.
Includes:
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Two-page feature in Visitor Program
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Logo on website & printed materials
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10×10 trade space
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2 dedicated social posts
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Function tickets included
HOW TO SECURE YOUR SPONSORSHIP
Tender Process
01
Explore available sponsorship zones
02
Submit an Expression of Interest
03
Expo team confirms availability and exclusivity
04
Contract and activation planning
05
Marketing rollout begins