Outdoor Expo 2026
Sponsor Outdoor Expo 2026

Engage With 20,000+ Ready-to-Buy Visitors From All Walks of Life

New Zealand's largest all-in-one outdoor lifestyle expo returns 2–4 October 2026 at Canterbury Agricultural Park. Connect with families, homeowners, travellers, and adventurers — at the moment they're actively planning their next purchase.

Download Sponsor ProspectusTalk to Us
20K+
Expected Visitors
300+
Exhibitors
12
Themed Zones
3
Days
Why sponsor

Partner with NZ's
largest outdoor expo.

More than 300 exhibitors across automotive, caravans, motorsports, cycling, boating, outdoor living, apparel, tourism, and artisanal goods — and a diverse national audience ready to engage.

01

National visibility.

Premium exposure across digital, social, radio, billboards, PR, and on-site — before, during, and after the event.

02

Category exclusivity.

Zone Sponsors receive exclusive naming rights — caravans, 4×4, boating, cycling, apparel, outdoor living, and more.

03

A brand-positive environment.

A premium, high-energy event where sponsors are seen as community-focused, forward-thinking lifestyle brands.

04

Deep engagement.

Demos, signage, zone activations, competitions — real interaction that builds trust and long-term brand recall.

05

Multi-channel backing.

Radio campaigns, billboards, digital ads, email, social, influencers, printed materials — every sponsor amplified.

Download Sponsor ProspectusTalk to Us
Who attends

A high-value lifestyle audience.

Our visitors represent a broad cross-section of New Zealanders — those who actively invest in their homes, vehicles, lifestyle, hobbies, travel, and outdoor gear.

The Active Family Household

The Active Family Household

Age 35–45

Looking for safe vehicles, caravans, travel ideas, outdoor living, bikes, e-bikes, and practical lifestyle upgrades.

The Young Professional Explorer

The Young Professional Explorer

Age 25–35

Enjoys short getaways, emerging gear, mobility solutions, gadgets, cycling, and entry-level adventure products.

The Comfort-Focused Mature Traveller

The Comfort-Focused Mature Traveller

Age 55–70

High disposable income, prioritises comfort-first travel, motorhomes, caravans, boating, and premium outdoor living.

The Practical, Value-Driven Homeowner

The Practical, Value-Driven Homeowner

Age 40–65

Owns a home or lifestyle property; invests in vehicles, tools, outdoor living systems, garden and homestead upgrades.

Talk to Our Team
Amplify your brand

A marketing engine that works for you.

Our proven multi-channel campaign delivers massive visibility for sponsors — before, during, and after the event.

Radio campaignsBillboards & outdoorDigital advertisingEmail newslettersSocial mediaInfluencer contentPrinted materialsNational PR
View the Program BookSample Radio Spots
Explore the zones

Find your category.

Zone Sponsors receive official naming rights — positioning your brand as the recognised leader within its category.

View 2025 Expo Map
Caravans & Motorhomes
Vehicles & Motorbikes
4×4 & Overlanding
Boating & Marine
Cycling & E-Bikes
Hunting & Fishing
Outdoor Living
Camping & Hiking
Apparel & Footwear
Tourism & Travel
Food & Beverage
Artisanal Goods
Sponsorship tiers

Three ways to partner.

From event-wide naming rights to zone exclusivity and featured brand placements — find the level that fits your goals.

Platinum

Expo Naming Rights Partner

The highest level of visibility across every event channel — radio, PR, signage, digital, print.

  • ✓Event-wide naming rights
  • ✓Radio campaign naming integration
  • ✓National PR inclusion
  • ✓Premium main gate signage
  • ✓Two full-page features + ad in Digital Visitor Program
  • ✓Homepage hero logo for 12 months
  • ✓8 VIP parking passes · 15 function tickets

+ more in the prospectus

Gold

Exclusive Zone Sponsor

Become the official brand partner for a high-traffic zone — caravans, cycling, 4×4, outdoor living, boating, and more.

  • ✓Exclusive naming rights to one zone
  • ✓Branded zone signage
  • ✓Two full-page ads in Digital Visitor Program
  • ✓Homepage logo (12 months)
  • ✓Dedicated zone social promotion
  • ✓5 VIP parking passes · 10 function tickets

+ more in the prospectus

Silver

Featured Brand Partner

A strong entry-level package for brands looking to gain meaningful visibility.

  • ✓Full-page ad in Digital Visitor Program
  • ✓Homepage logo (12 months)
  • ✓Site signage
  • ✓2 dedicated social posts
  • ✓2 VIP parking passes · 5 function tickets

+ more in the prospectus

See Full Tier Details (PDF)
How it works

Securing your sponsorship.

  1. 01

    Explore available zones.

    Review the prospectus, zone list, and 2025 layout to find the right fit.

  2. 02

    Submit your interest.

    Email us or use the contact form — a quick note about your brand and which tier interests you.

  3. 03

    We confirm availability.

    Our team checks zone and tier availability and confirms exclusivity within your category.

  4. 04

    Contract & activation.

    Sign the agreement and start activation planning — signage, integrations, marketing assets.

  5. 05

    Marketing rollout begins.

    Your brand goes live across our multi-channel campaign — radio, digital, social, PR, print.

Start Your ApplicationDownload Prospectus
Become a sponsor

Talk to us about partnership.

Fill out the form and our team will be in touch as soon as possible. We'll confirm availability, walk you through the tiers, and tailor a package that fits your goals.

Before applying, we recommend reviewing the 2026 Sponsor Prospectus for tier details and pricing.

Become a sponsor

Ready to put your brand at the centre of the South Island?

Download the prospectus or email our team directly. We'll confirm availability, walk you through the tiers, and tailor a package that fits your goals.

Download Prospectus (PDF)Email Our Team

Stay in the loop.

Early-bird alerts, zone news & exhibitor announcements.

By subscribing you agree to our Privacy Policy and Terms & Conditions.